At it's heart, astuteDIGITAL is a strategic innovation firm, focusing on media, telecoms and technology. Want to know what's possible? What's plausible? Our consultants operate at the leading edge of innovation, driving business growth by helping companies to:
Real insight is the key factor in delivering successful innovation. Insight that can stimulate, guide and prioritise activity drives innovation, and access to the most relevant, appropriate and up to date information across multiple areas is a key capability that astuteDIGITAL has developed into a core expertise. We work with leading global sources of information, to develop leading-edge insight in five domains:
astuteDIGITAL work with companies leveraging insight into defined opportunities to innovate, making things happen fast and right. We establish the innovation capability, strategy and frameworks within the organisation and the leadership to drive delivery of high-impact ideas in the near term. We do this by:
Over the longer term we look to discover new innovation spaces and develop options for significant future revenue growth and organisational focus.
astuteDIGITAL identifies, develops, evaluates and implements growth strategies for clients. This could involve expanding into new digital sectors, entering new territories, extending capabilities, launching new products and services, exiting markets or revitalising marketing plans and they might be achieved through acquisition, partnership or organic growth.
We will gauge the ambition, appetite and opportunities for growth through stakeholder and customer interviews, and through close working with you and your management team, conducting primary and secondary research to establish market drivers and growth trends, customer drivers and needs, competitive space and gaps, capabilities and strategic fit.
We will draw insights and set a growth strategy that defines target markets and customers, value chain roles and projected revenues and margins and we will develop a route map to deliver growth for short-term and long-term success, outline risk mitigation strategies, working with you to build support for the new growth agenda.
Growth strategy services include:
There is nothing we enjoy more than using our creativity and business insight to develop ideas for new products and services and then to turn those ideas into compelling propositions using our cross-sector growth expertise to challenge and stretch convention.
Drawing on a diverse toolbox of idea generation techniques, including research, workshops and interviews with customers, competitors and internal stakeholders, we can identify a range of new growth opportunities or enhance an existing portfolio of opportunities. Additional stretching and challenging techniques will clarify and further enhance opportunities by better defining target customers, key needs, business models, strategic partners, competition and potential revenues.
We will design and apply strategic evaluation criteria, such as:
And recommend which are the most attractive opportunities to be taken forward.
We know that what you say matters more than how you deliver the message, the trouble with the digital space however, is that often the technology delivering the message assumes greater importance than the message itself. astuteDIGITAL guides clients through the often confusing digital space, identifying genuine communications opportunities which they can exploit, making real connections and building brands.
Use of technology is no longer a differentiator. The companies maximising use of the digital space will be those that build co-ordinated, customer-centric communication strategies, implementing them across multiple channels and integrating them with offline - delivering the right messages in the right way to the right people at the right time.
At the heart of of this is good research. True audience insight drives all successful campaigns and projects and at astuteDIGITAL we have an unparalleled range and depth of research services which allows us to offer our clients a genuine 360 degree view of their target audiences, using both hard and soft data.
Our solutions shape and define the ways a customer interacts with your brand via digital. Our ambition is as big as yours and our unique, creative blend of designers, developers, architects and writers work hard to find innovative ways of engaging your customers.
Our work includes:
The technology you use should serve your business - a means to an end, not an end itself - so we provide solutions, not just software. Our goal first and foremost is to understand the needs of your business and of your customers, then design the processes necessary for efficient operations, build the organisation to run those processes and finally implement the right technology to support both, always with one eye firmly fixed on ROI.
We have the skills and experience to deliver across multiple platforms and multiple technologies and we provide technical consultancy, solution and technical architecture, IT and infrastructure planning, enterprise software development and, of course, web development.
astute DIGITAL are part of a loose collective of consultants and technologists that deliver strategic business and advisory services to global and start-up clients in telecomms, media and technology markets. We help our clients drive innovation and growth by solving business problems, improving operations, developing new products and services and marketing effectively and we always put their customers at the centre of our thinking, which ensures that our solutions are realistic.
Our expertise covers pretty much everything in Online (including web 2.0 & social networking), Mobile & Wireless, IPTV and the entire spectrum of Digital Convergence, and by combining the rigour of strategy consulting with hands-on experience in technology, marketing and operations and the ability to think creatively, we always bring our clients a fresh perspective.
While there's really no such thing as a typical project we are regularly called upon to work with clients to:
And while we usually start out just developing the strategy for a client, it is gratifying that we are often re-engaged to see a project through to implementation.
Basically ther's two easy ways of getting in touch with us. The easiest is to email us at:
info@astutedigital.com
The other is to call us on:
+44 (0)7740 28 28 29
We don't mind which you choose as long as you get in touch and remember, initial consultations are free so if you just want to pick our brains for an hour or so, feel free to invite us over for a coffee!